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Source:All Ashley StirrupGrowthBookGraham McNicollAlyssa Nicoll
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Ashley StirrupGetting numbers is easy. Getting numbers you can trust is hard. We hosted Ron Kohavi (co-text_imagethought_leadership2026-07-173,6464681
Ashley StirrupPeople with smaller palms live longer. That's a real correlation. Statistically significatext_imagethought_leadership2026-06-291,5291510
Ashley StirrupDon’t confuse shipping with winning. Microsoft figured this out in 2014. For decades, thetext_imagethought_leadership2026-05-267761401
Ashley StirrupYour metrics are green. Your customers are leaving. Ron Kohavi calls these "watermelon metext_imagethought_leadership2026-03-194,75796144
Ashley StirrupFriends don't let their product managers use bad reality distortion. Steve Jobs had a famtext_imagethought_leadership2026-03-161,218810
Ashley StirrupIt's Twyman's Law: any figure that looks interesting or surprising is usually wrong. Heretext_imagethought_leadership2026-03-061,3931510
Ashley StirrupA slide made it all the way to a VP all-hands at Microsoft. It said: "New users who use otext_imagethought_leadership2026-03-03565920
Ashley StirrupA Microsoft team once presented this finding internally about Office 365: "Users who use otext_imagethought_leadership2026-02-272,9344410
Ashley StirrupLukas Vermeer 🃏 talked today at Experimentation Island about how simple stories can reshatext_imagethought_leadership2026-02-262,7145840
Ashley StirrupThe most dangerous animal in your organization isn't a bad idea. It's a senior leader withtext_imagethought_leadership2026-02-2622,3556262
Ashley Stirrup92% of experiments at Airbnb failed to move the metrics they were designed to improve. Rotext_imagethought_leadership2026-02-243,2652832