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Graham McNicollThink about how many layers sit between you and an actual user. User research tells you text_onlythought_leadership2026-09-11346710
Graham McNicollEvery experiment you run produces a piece of knowledge about your users. Run a few hundrtext_onlythought_leadership2026-09-015081230
Graham McNicollI talk to a lot of teams who are proud of how much they experiment. A company you would text_onlythought_leadership2026-08-259401620
Graham McNicollAsk any product manager what they hate most about their job, and the answer is rarely the text_onlythought_leadership2026-07-149882110
Graham McNicollIf you could onlypick one for your experimentation program, which would you rather have? text_onlythought_leadership2026-04-241,676450
Graham McNicollMany "data-driven" companies are practicing sophisticated guessing. They have the dashbotext_onlythought_leadership2026-04-169681430
GrowthBookShipping on flat can be so tempting! "The project is strategic!" or "It's important to thtext_onlythought_leadership2026-03-047871410
Ashley StirrupExperimentation unlocks learning you can't get any other way. These learnings often surfatext_onlythought_leadership2026-02-202451110
GrowthBookMany organizations are optimizing perfectly—for the wrong thing. Dark patterns rarely startext_onlythought_leadership2026-01-204481000
GrowthBookLooking for some A/B testing content to watch this weekend 👀 Ron Kohavi has compiled a text_onlythought_leadership2025-09-12496400