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Ashley Stirrup
GrowthBook
Graham McNicoll
Alyssa Nicoll
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Graham McNicoll
Think about how many layers sit between you and an actual user. User research tells you
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thought_leadership
2026-09-11
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Graham McNicoll
Every experiment you run produces a piece of knowledge about your users. Run a few hundr
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thought_leadership
2026-09-01
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Graham McNicoll
I talk to a lot of teams who are proud of how much they experiment. A company you would
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thought_leadership
2026-08-25
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Graham McNicoll
Ask any product manager what they hate most about their job, and the answer is rarely the
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thought_leadership
2026-07-14
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Graham McNicoll
If you could onlypick one for your experimentation program, which would you rather have?
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thought_leadership
2026-04-24
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Graham McNicoll
Many "data-driven" companies are practicing sophisticated guessing. They have the dashbo
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thought_leadership
2026-04-16
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GrowthBook
Shipping on flat can be so tempting! "The project is strategic!" or "It's important to th
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thought_leadership
2026-03-04
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Ashley Stirrup
Experimentation unlocks learning you can't get any other way. These learnings often surfa
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thought_leadership
2026-02-20
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GrowthBook
Many organizations are optimizing perfectly—for the wrong thing. Dark patterns rarely star
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thought_leadership
2026-01-20
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GrowthBook
Looking for some A/B testing content to watch this weekend 👀 Ron Kohavi has compiled a
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thought_leadership
2025-09-12
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