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Ashley Stirrup
GrowthBook
Graham McNicoll
Alyssa Nicoll
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Graham McNicoll
The return you report from experimentation is higher than the return you actually got. Th
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data_science
2026-10-09
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Alyssa Nicoll
Beyond the Front End Field Notes — Day 6 Today’s field note is about CUPED. "Which leave
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data_science
2026-07-16
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Alyssa Nicoll
Beyond the Front End Field Notes — Day 2 Yesterday I learned that a bandit is not a varia
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data_science
2026-07-08
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Ashley Stirrup
There may be a goldmine of growth hidden in your last experiment. Most teams read a test
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data_science
2026-07-07
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Graham McNicoll
Teams routinely misunderstand averages in experimentation and what those averages are hidi
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data_science
2026-06-25
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GrowthBook
This fantastic comic (xkcd 2899) is about which law?
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data_science
2025-09-16
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GrowthBook
Most holdouts measure only shipped features. Ours measure everything—including failed expe
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data_science
2025-09-04
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