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Source:All Ashley StirrupGrowthBookGraham McNicollAlyssa Nicoll
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Graham McNicollAverage tenure for product developers is about two years, which puts everything your team text_imagethought_leadership2026-10-12—700
Graham McNicollWin rates across the industry sit around 20%, and I do not think AI is going to improve ontext_imagethought_leadership2026-10-053481330
Graham McNicollA year ago, most engineers wanted to see every line an AI wrote before it went near their text_imagethought_leadership2026-10-0213,83841133
Graham McNicollWhen an experiment fails, there should be a discussion about if the idea was bad or if it text_imagethought_leadership2026-09-28231910
Graham McNicollA couple of years ago, the first AI tool I used was Copilot. We saw 20 to 30 percent improtext_imagethought_leadership2026-09-254781620
Graham McNicollHiring has always been the most critical part of building a company, and it takes a thoughtext_imagethought_leadership2026-09-18526920
Graham McNicollIf you work inside an experimentation program, you have probably noticed that leadership stext_imagethought_leadership2026-09-094112230
Graham McNicollDesigners and engineers get attached to their work. It makes sense; you spent real effort text_imagethought_leadership2026-09-04428900
Graham McNicollWhen I talk to product teams lately, a strange thing keeps coming up. A large share of ttext_imagethought_leadership2026-08-283991500
Graham McNicollWe don't have product managers at GrowthBook. That is deliberate... One reason is ownerstext_imagethought_leadership2026-07-286891630
Graham McNicollIf you have ever seen a kid use an iPad, you have watched a perfect UX. A child seeing itext_imagethought_leadership2026-07-21974510
Ashley StirrupGetting numbers is easy. Getting numbers you can trust is hard. We hosted Ron Kohavi (co-text_imagethought_leadership2026-07-173,6464681
Graham McNicollIf your finance team is currently drafting a memo about capping engineering AI spend, I amtext_imagethought_leadership2026-07-08371420
Graham McNicollIf your team already has feature flags wired into production, you can run painted door testext_imagethought_leadership2026-07-016951110
Ashley StirrupPeople with smaller palms live longer. That's a real correlation. Statistically significatext_imagethought_leadership2026-06-291,5291510
Graham McNicollA Hacker News thread a while ago argued that A/B testing is unethical. I believe their fratext_imagethought_leadership2026-06-24567620
Graham McNicollI spoke to an engineering lead last week whose team still tracks progress in story points.text_imagethought_leadership2026-06-10474710
Graham McNicollMy head of Experimentation named our product development framework after Jon Hamm. I chosetext_imagethought_leadership2026-06-029673150
Ashley StirrupDon’t confuse shipping with winning. Microsoft figured this out in 2014. For decades, thetext_imagethought_leadership2026-05-267761401
Graham McNicollI have watched a deploy take down products complete because there was no flag in place to text_imagethought_leadership2026-05-22478901
Graham McNicollMost product teams I talk to know how to run an experiment. They have the tooling, a primatext_imagethought_leadership2026-05-129871200
Graham McNicollI have sat in spec reviews where the Jira tickets were written, the designs were finished,text_imagethought_leadership2026-05-081,0251010
Graham McNicollMost Engineers I know are supervising agents now, not writing the code. Features that tootext_imagethought_leadership2026-05-055,3392731
Graham McNicollSoftware teams get measured on delivery speed. It's an easy thing to track, it fits neatlytext_imagethought_leadership2026-04-216571110
Graham McNicollProduct teams obsess over whether they shipped on time. It's a reasonable thing to track. text_imagethought_leadership2026-04-07—810
Graham McNicollMost companies think choosing an experimentation vendor comes down to feature lists and UItext_imagethought_leadership2026-04-022,2672520
Graham McNicollEven the best product people on Earth have a surprisingly low batting average. In basebaltext_imagethought_leadership2026-03-319641910
Ashley StirrupYour metrics are green. Your customers are leaving. Ron Kohavi calls these "watermelon metext_imagethought_leadership2026-03-194,75796144
Ashley StirrupFriends don't let their product managers use bad reality distortion. Steve Jobs had a famtext_imagethought_leadership2026-03-161,218810
Ashley StirrupIt's Twyman's Law: any figure that looks interesting or surprising is usually wrong. Heretext_imagethought_leadership2026-03-061,3931510
Ashley StirrupA slide made it all the way to a VP all-hands at Microsoft. It said: "New users who use otext_imagethought_leadership2026-03-03565920
Ashley StirrupA Microsoft team once presented this finding internally about Office 365: "Users who use otext_imagethought_leadership2026-02-272,9344410
Ashley StirrupLukas Vermeer 🃏 talked today at Experimentation Island about how simple stories can reshatext_imagethought_leadership2026-02-262,7145840
Ashley StirrupThe most dangerous animal in your organization isn't a bad idea. It's a senior leader withtext_imagethought_leadership2026-02-2622,3556262
Ashley Stirrup92% of experiments at Airbnb failed to move the metrics they were designed to improve. Rotext_imagethought_leadership2026-02-243,2652832
Graham McNicollOptimization to Enshitification: Dark Patterns in A/B Testing A post allegedly written bytext_imagethought_leadership2026-01-1917,6115652