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Ashley Stirrup
GrowthBook
Graham McNicoll
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Topic: thought_leadership
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GrowthBook
Building a culture of experimentation is about creating a culture of humility, that learns
text_video
thought_leadership
2026-03-30
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GrowthBook
Shipping on flat can be so tempting! "The project is strategic!" or "It's important to th
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thought_leadership
2026-03-04
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GrowthBook
AI Evals tell you if the model works. A/B tests tell you if users care. These answer diff
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thought_leadership
2026-01-27
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GrowthBook
Many organizations are optimizing perfectly—for the wrong thing. Dark patterns rarely star
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thought_leadership
2026-01-20
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GrowthBook
We fed 80+ experiments into AI. We learned what users actually want—then built and tested
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thought_leadership
2025-10-13
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GrowthBook
Yesterday's comic was, of course, in reference to Twyman's Law. Applicable not only to e
text_carousel
thought_leadership
2025-09-17
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GrowthBook
This fantastic comic (xkcd 2899) is about which law?
text_image
thought_leadership
2025-09-16
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GrowthBook
As a company, we do things companies do: • Run A/B tests (obviously) • SEO • And no
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thought_leadership
2025-09-15
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GrowthBook
Most holdouts measure only shipped features. Ours measure everything—including failed expe
text_link
thought_leadership
2025-09-04
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