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Ashley Stirrup
GrowthBook
Graham McNicoll
Alyssa Nicoll
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GrowthBook
A simple UI change that sat in Bing’s backlog for months was worth over $120M in annual re
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thought_leadership
2026-04-13
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GrowthBook
Shipping on flat can be so tempting! "The project is strategic!" or "It's important to th
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thought_leadership
2026-03-04
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GrowthBook
AI Evals tell you if the model works. A/B tests tell you if users care. These answer diff
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thought_leadership
2026-01-27
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GrowthBook
Many organizations are optimizing perfectly—for the wrong thing. Dark patterns rarely star
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thought_leadership
2026-01-20
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GrowthBook
Yesterday's comic was, of course, in reference to Twyman's Law. Applicable not only to e
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thought_leadership
2025-09-17
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GrowthBook
As a company, we do things companies do: • Run A/B tests (obviously) • SEO • And no
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thought_leadership
2025-09-15
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GrowthBook
Looking for some A/B testing content to watch this weekend 👀 Ron Kohavi has compiled a
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thought_leadership
2025-09-12
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