| Ashley Stirrup | Don’t confuse shipping with winning.
Microsoft figured this out in 2014. For decades, the | text_image | thought_leadership_expert | 2026-05-26 | 696 | 11 | 0 | 1 |
| Ashley Stirrup | Your metrics are green. Your customers are leaving.
Ron Kohavi calls these "watermelon me | text_image | thought_leadership_expert | 2026-03-19 | 4,757 | 95 | 14 | 4 |
| Ashley Stirrup | Calling e-commerce experimentation companies!
Get free expert guidance from Ron Kohavi, L | text_image | thought_leadership_expert | 2026-03-17 | 1,306 | 20 | 1 | 5 |
| Ashley Stirrup | 8+ out of 10 features your team ships will fail.
That's not pessimism — it's data. The me | text_video | thought_leadership_expert | 2026-03-11 | 95 | 4 | 1 | 0 |
| Ashley Stirrup | Most ideas fail. Data shows the median organization has a success rate of only 10-15%. If | text_video | thought_leadership_expert | 2026-03-11 | 74 | 2 | 0 | 0 |
| Ashley Stirrup | It's Twyman's Law: any figure that looks interesting or surprising is usually wrong.
Here | text_image | thought_leadership_expert | 2026-03-06 | 1,393 | 15 | 1 | 0 |
| Ashley Stirrup | Most experimentation programs are confidently wrong - unless they have a plan.
The webina | text_image | thought_leadership_expert | 2026-03-04 | 47 | 7 | 1 | 1 |
| Ashley Stirrup | A slide made it all the way to a VP all-hands at Microsoft.
It said: "New users who use o | text_image | thought_leadership_expert | 2026-03-03 | 28 | 9 | 2 | 0 |
| Ashley Stirrup | Amazon's team was confident in their data.
Then someone noticed Oprah had called Kindle he | text_document | thought_leadership_expert | 2026-03-02 | 32 | 7 | 1 | 0 |
| Ashley Stirrup | A Microsoft team once presented this finding internally about Office 365: "Users who use o | text_image | thought_leadership_expert | 2026-02-27 | 34 | 44 | 1 | 0 |
| Ashley Stirrup | Lukas Vermeer 🃏 talked today at Experimentation Island about how simple stories can resha | text_image | thought_leadership_expert | 2026-02-26 | 40 | 58 | 4 | 0 |
| Ashley Stirrup | The most dangerous animal in your organization isn't a bad idea. It's a senior leader with | text_image | thought_leadership_expert | 2026-02-26 | 11,143 | 59 | 6 | 2 |
| Ashley Stirrup | Great session on “How to scale your experimentation program” session at Experimentation Is | text_image | thought_leadership_expert | 2026-02-25 | 31 | 38 | 2 | 0 |
| Ashley Stirrup | 92% of experiments at Airbnb failed to move the metrics they were designed to improve.
Ro | text_image | thought_leadership_expert | 2026-02-24 | 89 | 28 | 3 | 2 |
| Ashley Stirrup | You never know where your next home run idea will come from.
That's not a platitude. It's | text_document | thought_leadership_expert | 2026-02-23 | 24 | 30 | 3 | 0 |