| Graham McNicoll | I cannot look at a hundred experiments and tell you what they have in common. Nobody can.
| text_image | thought_leadership | 2026-08-12 | — | 14 | 0 | 0 |
| Graham McNicoll | When we rebuilt product analytics for 5.0, we started with a question I could not shake. W | text_image | product_announcement | 2026-07-30 | — | 16 | 1 | 1 |
| Graham McNicoll | We don't have product managers at GrowthBook. That is deliberate...
One reason is owners | text_image | thought_leadership | 2026-07-28 | — | 15 | 3 | 0 |
| Graham McNicoll | We ran an internal contest at GrowthBook a while back. The setup was simple. Anyone on the | text_image | product_announcement | 2026-07-23 | — | 17 | 0 | 0 |
| Graham McNicoll | If you have ever seen a kid use an iPad, you have watched a perfect UX.
A child seeing i | text_image | thought_leadership | 2026-07-21 | — | 5 | 1 | 0 |
| Graham McNicoll | If your finance team is currently drafting a memo about capping engineering AI spend, I am | text_image | thought_leadership | 2026-07-08 | — | 4 | 2 | 0 |
| Graham McNicoll | If your team already has feature flags wired into production, you can run painted door tes | text_image | thought_leadership | 2026-07-01 | 640 | 11 | 1 | 0 |
| Graham McNicoll | A Hacker News thread a while ago argued that A/B testing is unethical. I believe their fra | text_image | thought_leadership | 2026-06-24 | 523 | 6 | 2 | 0 |
| Graham McNicoll | If you are an engineering leader at a growth-stage company currently maintaining your own | text_image | customer_story | 2026-06-17 | 510 | 14 | 2 | 0 |
| Graham McNicoll | I spoke to an engineering lead last week whose team still tracks progress in story points. | text_image | thought_leadership | 2026-06-10 | 465 | 7 | 1 | 0 |
| Graham McNicoll | Three years into building our own experimentation platform at my last company, we found a | text_image | thought_leadership | 2026-06-05 | 3,658 | 53 | 5 | 1 |
| Graham McNicoll | My head of Experimentation named our product development framework after Jon Hamm. I chose | text_image | thought_leadership | 2026-06-02 | 959 | 31 | 5 | 0 |
| Graham McNicoll | We had a dashboard for every metric at my last company. What we did not have was a way to | text_image | thought_leadership | 2026-05-29 | 615 | 9 | 4 | 0 |
| Graham McNicoll | I have watched a deploy take down products complete because there was no flag in place to | text_image | thought_leadership | 2026-05-22 | 470 | 9 | 0 | 1 |
| Graham McNicoll | At education.com, we ran thousands of experiments. Roughly a third won. The ones that lost | text_image | thought_leadership | 2026-05-19 | 351 | 14 | 1 | 0 |
| Graham McNicoll | A bug in our code accidentally set our paywall to zero.
Revenue jumped 30%.
Usually whe | text_image | thought_leadership | 2026-05-15 | 1,446 | 15 | 1 | 0 |
| Graham McNicoll | I saw the Amazon report. Four major outages in one week from AI-assisted code changes. The | text_image | thought_leadership | 2026-05-14 | 1,688 | 15 | 0 | 0 |
| Graham McNicoll | Most product teams I talk to know how to run an experiment. They have the tooling, a prima | text_image | thought_leadership | 2026-05-12 | 987 | 12 | 0 | 0 |
| Graham McNicoll | I have sat in spec reviews where the Jira tickets were written, the designs were finished, | text_image | thought_leadership | 2026-05-08 | 1,025 | 10 | 1 | 0 |
| Graham McNicoll | Amazon got a mandatory meeting. Most engineering orgs will get a quieter version of the sa | text_image | industry_commentary | 2026-05-07 | 1,005 | 8 | 1 | 0 |
| Graham McNicoll | Most Engineers I know are supervising agents now, not writing the code.
Features that too | text_image | product_announcement | 2026-05-05 | 5,339 | 27 | 3 | 1 |
| Graham McNicoll | I once sat in a meeting that ran for an hour debating which shade of green to use for a bu | text_image | thought_leadership | 2026-04-28 | 1,616 | 12 | 5 | 0 |
| Graham McNicoll | Software teams get measured on delivery speed. It's an easy thing to track, it fits neatly | text_image | thought_leadership | 2026-04-21 | 657 | 11 | 1 | 0 |
| Graham McNicoll | Building your own experimentation stack is a fun engineering challenge until the day it is | text_image | thought_leadership | 2026-04-09 | 1,405 | 22 | 0 | 1 |
| Graham McNicoll | Product teams obsess over whether they shipped on time. It's a reasonable thing to track. | text_image | thought_leadership | 2026-04-07 | — | 8 | 1 | 0 |
| Graham McNicoll | Most companies think choosing an experimentation vendor comes down to feature lists and UI | text_image | thought_leadership | 2026-04-02 | 1,655 | 25 | 2 | 0 |
| Graham McNicoll | Even the best product people on Earth have a surprisingly low batting average.
In basebal | text_image | thought_leadership | 2026-03-31 | 964 | 19 | 1 | 0 |
| Graham McNicoll | We once had a design team spend months redoing our onboarding flow.
They did everything r | text_image | thought_leadership | 2026-03-20 | 4,033 | 156 | 22 | 8 |
| Graham McNicoll | OpenAI bought Statsig for $1.1B in stock. Before that, Datadog swallowed Eppo.
For a CTO, | text_image | industry_commentary | 2026-03-16 | 2,476 | 43 | 2 | 1 |
| Graham McNicoll | Optimization to Enshitification: Dark Patterns in A/B Testing
A post allegedly written by | text_image | thought_leadership | 2026-01-19 | 358 | 56 | 5 | 2 |