| Ashley Stirrup | On the latest episode of The Experimentation Edge, Vijay L. made the case for how to impro | text_image | podcast | 2026-08-11 | 447 | 11 | 1 | 1 |
| Ashley Stirrup | Marketing, product, and the newsroom at the Philadelphia Inquirer all collaboratively run | text_image | marketing_event | 2026-08-05 | 320 | 7 | 2 | 0 |
| Ashley Stirrup | Getting numbers is easy. Getting numbers you can trust is hard.
We hosted Ron Kohavi (co- | text_image | thought_leadership | 2026-07-17 | 3,646 | 46 | 8 | 1 |
| Ashley Stirrup | Congratulations to all of the Experimentation Culture Awards finalists. Everyone had such | text_image | other | 2026-07-16 | 1,213 | 41 | 4 | 1 |
| Ashley Stirrup | Congratulations to Khan Academy, Kelli H., Tushar Udeshi and the entire Khanmigo team. Kh | text_image | other | 2026-07-15 | — | 14 | 0 | 0 |
| Ashley Stirrup | People with smaller palms live longer.
That's a real correlation. Statistically significa | text_image | thought_leadership | 2026-06-29 | 1,529 | 15 | 1 | 0 |
| Ashley Stirrup | Don’t confuse shipping with winning.
Microsoft figured this out in 2014. For decades, the | text_image | thought_leadership | 2026-05-26 | 776 | 14 | 0 | 1 |
| Ashley Stirrup | The GrowthBook team just got back from Hawaii!
We're a team spread across the globe, and | text_image | social | 2026-05-21 | 8,131 | 108 | 5 | 6 |
| Ashley Stirrup | AI just killed the two biggest excuses for not experimenting.
"We don't have enough engin | text_image | customer_story | 2026-04-07 | 6,924 | 58 | 5 | 3 |
| Ashley Stirrup | Your metrics are green. Your customers are leaving.
Ron Kohavi calls these "watermelon me | text_image | thought_leadership | 2026-03-19 | 4,757 | 96 | 14 | 4 |
| Ashley Stirrup | Calling e-commerce experimentation companies!
Get free expert guidance from Ron Kohavi, L | text_image | marketing_event | 2026-03-17 | 1,306 | 20 | 1 | 5 |
| Ashley Stirrup | Friends don't let their product managers use bad reality distortion.
Steve Jobs had a fam | text_image | thought_leadership | 2026-03-16 | 1,218 | 8 | 1 | 0 |
| Ashley Stirrup | It's Twyman's Law: any figure that looks interesting or surprising is usually wrong.
Here | text_image | thought_leadership | 2026-03-06 | 1,393 | 15 | 1 | 0 |
| Ashley Stirrup | Most experimentation programs are confidently wrong - unless they have a plan.
The webina | text_image | marketing_event | 2026-03-04 | 544 | 7 | 1 | 1 |
| Ashley Stirrup | A slide made it all the way to a VP all-hands at Microsoft.
It said: "New users who use o | text_image | thought_leadership | 2026-03-03 | 565 | 9 | 2 | 0 |
| Ashley Stirrup | A Microsoft team once presented this finding internally about Office 365: "Users who use o | text_image | thought_leadership | 2026-02-27 | 2,934 | 44 | 1 | 0 |
| Ashley Stirrup | Lukas Vermeer 🃏 talked today at Experimentation Island about how simple stories can resha | text_image | thought_leadership | 2026-02-26 | 2,714 | 58 | 4 | 0 |
| Ashley Stirrup | The most dangerous animal in your organization isn't a bad idea. It's a senior leader with | text_image | thought_leadership | 2026-02-26 | 22,355 | 62 | 6 | 2 |
| Ashley Stirrup | Great session on “How to scale your experimentation program” session at Experimentation Is | text_image | marketing_event | 2026-02-25 | 1,456 | 38 | 2 | 0 |
| Ashley Stirrup | I just watched a terrific presentation by Kelli H. at Khan Academy at Experimentation Isla | text_image | customer_story | 2026-02-25 | 1,184 | 33 | 1 | 2 |
| Ashley Stirrup | 92% of experiments at Airbnb failed to move the metrics they were designed to improve.
Ro | text_image | thought_leadership | 2026-02-24 | 3,265 | 28 | 3 | 2 |