| Graham McNicoll | Every experimentation leader eventually runs into the result nobody expected.
A counteri | text_video | thought_leadership | 2026-06-11 | — | 8 | 0 | 0 |
| Graham McNicoll | I spoke to an engineering lead last week whose team still tracks progress in story points. | text_image | thought_leadership | 2026-06-10 | — | 7 | 1 | 0 |
| Graham McNicoll | Most engineering teams using feature flags treat them as circuit breakers. Something goes | text_video | thought_leadership | 2026-06-09 | — | 11 | 1 | 0 |
| Graham McNicoll | Three years into building our own experimentation platform at my last company, we found a | text_image | thought_leadership | 2026-06-05 | 3,553 | 53 | 5 | 1 |
| Graham McNicoll | I spoke to an engineering manager last week whose team still tracks sprint progress in sto | text_video | thought_leadership | 2026-06-03 | 413 | 11 | 1 | 0 |
| Graham McNicoll | My head of Experimentation named our product development framework after Jon Hamm. I chose | text_image | thought_leadership | 2026-06-02 | 933 | 30 | 5 | 0 |
| Graham McNicoll | We had a dashboard for every metric at my last company. What we did not have was a way to | text_image | thought_leadership | 2026-05-29 | 604 | 9 | 4 | 0 |
| Graham McNicoll | I have watched a deploy take down products complete because there was no flag in place to | text_image | thought_leadership | 2026-05-22 | 447 | 9 | 0 | 1 |
| Graham McNicoll | Most product teams I talk to struggle to analyze the true impact of any feature they ship, | text_video | thought_leadership | 2026-05-20 | — | 9 | 0 | 0 |
| Graham McNicoll | At education.com, we ran thousands of experiments. Roughly a third won. The ones that lost | text_image | thought_leadership | 2026-05-19 | — | 14 | 1 | 0 |
| Graham McNicoll | A bug in our code accidentally set our paywall to zero.
Revenue jumped 30%.
Usually whe | text_image | thought_leadership | 2026-05-15 | 1,443 | 15 | 1 | 0 |
| Graham McNicoll | I saw the Amazon report. Four major outages in one week from AI-assisted code changes. The | text_image | thought_leadership | 2026-05-14 | 1,684 | 15 | 0 | 0 |
| Graham McNicoll | Most engineering teams I talk to are still shipping every feature directly to production.
| text_video | thought_leadership | 2026-05-13 | 1,339 | 20 | 2 | 1 |
| Graham McNicoll | Most product teams I talk to know how to run an experiment. They have the tooling, a prima | text_image | thought_leadership | 2026-05-12 | 980 | 12 | 0 | 0 |
| Graham McNicoll | I have sat in spec reviews where the Jira tickets were written, the designs were finished, | text_image | thought_leadership | 2026-05-08 | 1,022 | 10 | 1 | 0 |
| Graham McNicoll | Most product teams spec out the entire feature before they've shipped a single line of cod | text_video | thought_leadership | 2026-05-06 | 2,147 | 18 | 2 | 0 |
| Graham McNicoll | A bug in our codebase accidentally set our paywall to zero. As a side effect, revenue jump | text_video | thought_leadership | 2026-05-01 | 1,050 | 10 | 0 | 0 |
| Graham McNicoll | AI coding tools are genuinely impressive. And this is literally the worst they will ever b | text_video | thought_leadership | 2026-04-29 | 5,809 | 22 | 1 | 0 |
| Graham McNicoll | I once sat in a meeting that ran for an hour debating which shade of green to use for a bu | text_image | thought_leadership | 2026-04-28 | 1,613 | 12 | 5 | 0 |
| Graham McNicoll | If you could onlypick one for your experimentation program, which would you rather have?
| text_only | thought_leadership | 2026-04-24 | 1,674 | 4 | 5 | 0 |
| Graham McNicoll | We spent three years building our own experimentation platform at education.com. Then we f | text_video | thought_leadership | 2026-04-23 | 1,676 | 25 | 0 | 2 |
| Graham McNicoll | If you use 3rd party vendor, you are betting your infrastructure on someone else's board m | text_video | thought_leadership | 2026-04-22 | 1,121 | 14 | 3 | 0 |
| Graham McNicoll | Software teams get measured on delivery speed. It's an easy thing to track, it fits neatly | text_image | thought_leadership | 2026-04-21 | 655 | 11 | 1 | 0 |
| Graham McNicoll | It's entirely possible to run a test, see it win, ship the feature, and still damage your | text_video | thought_leadership | 2026-04-17 | 951 | 13 | 2 | 0 |
| Graham McNicoll | Many "data-driven" companies are practicing sophisticated guessing.
They have the dashbo | text_only | thought_leadership | 2026-04-16 | 966 | 14 | 3 | 0 |
| Graham McNicoll | I see so many software teams launch massive features without actually defining what succes | text_video | thought_leadership | 2026-04-14 | 740 | 11 | 0 | 0 |
| Graham McNicoll | Building your own experimentation stack is a fun engineering challenge until the day it is | text_image | thought_leadership | 2026-04-09 | 1,390 | 22 | 0 | 1 |
| Graham McNicoll | Engineer's who ship products without measuring them are making a big mistake.
If you aren | text_video | thought_leadership | 2026-04-08 | 632 | 15 | 0 | 0 |
| Graham McNicoll | Product teams obsess over whether they shipped on time. It's a reasonable thing to track. | text_image | thought_leadership | 2026-04-07 | — | 8 | 1 | 0 |
| Graham McNicoll | Most companies think choosing an experimentation vendor comes down to feature lists and UI | text_image | thought_leadership | 2026-04-02 | 2,267 | 25 | 2 | 0 |
| Graham McNicoll | I've watched design teams spend months on an interface that looked great, and was based on | text_video | thought_leadership | 2026-04-01 | 671 | 22 | 2 | 1 |
| Graham McNicoll | Even the best product people on Earth have a surprisingly low batting average.
In basebal | text_image | thought_leadership | 2026-03-31 | 964 | 19 | 1 | 0 |
| Graham McNicoll | In many companies, the projects we work on are the ones backed by the person who speaks th | text_video | thought_leadership | 2026-03-26 | 1,397 | 28 | 4 | 1 |
| Graham McNicoll | The most important transition for a product team is learning how to be ruthless with ideas | text_video | thought_leadership | 2026-03-24 | 1,333 | 28 | 4 | 0 |
| Graham McNicoll | We once had a design team spend months redoing our onboarding flow.
They did everything r | text_image | thought_leadership | 2026-03-20 | 83,977 | 156 | 22 | 8 |
| Graham McNicoll | Judging a product team solely on their ability to ship is a bad metric that rewards activi | text_video | thought_leadership | 2026-03-18 | 924 | 35 | 1 | 0 |
| Graham McNicoll | I know it sounds controversial, but I advocate for burning your backlog at the end of ever | text_video | thought_leadership | 2026-03-12 | 1,795 | 56 | 7 | 0 |
| Graham McNicoll | In baseball terms, the industry standard for any new product success is batting 200- and h | text_video | thought_leadership | 2026-03-10 | 1,452 | 49 | 1 | 0 |
| Graham McNicoll | Optimization to Enshitification: Dark Patterns in A/B Testing
A post allegedly written by | text_image | thought_leadership | 2026-01-19 | 17,611 | 56 | 5 | 2 |