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20 original posts (reposts excluded), filtered · The Experimentation Edge newsletter only

Source:All Ashley StirrupGrowthBookGraham McNicollAlyssa Nicoll
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Ashley StirrupThis week’s edition brings together Dorothy Crepin at MilliporeSigma and Michal Lenik at Gtext_linkpodcast2026-10-15—401
Ashley StirrupOne team runs roughly tests a month, the other ran 1,500 a year. Both stopped keeping scortext_linkpodcast2026-09-29271900
Ashley StirrupFrom last week's podcast episodes I learned a common lesson: A result only makes sense onctext_linkpodcast2026-09-237641111
Ashley StirrupHow do you keep every one pointed at the same North Star? This week’s Experimentation Edgtext_linkpodcast2026-09-176621531
Ashley StirrupHow do you A/B test something that has 300 million monthly players constantly clicking? Ttext_linkpodcast2026-09-099421211
Ashley StirrupJobLeads grew its testing velocity 10x in under 2 years. Clover has been well established text_linkpodcast2026-09-011,8471400
Ashley StirrupWhy would Principal Financial Group A/B test on customers who don't exist? The new edititext_linkpodcast2026-08-27798300
Ashley StirrupA mistake where over 1,000,000 people could see is terrifying... So how do you avoid a catext_linkpodcast2026-08-187021001
Ashley Stirrup🚨 NEWSLETTER RELEASE 🚨 This edition breaks down how each team built a program where evtext_linkpodcast2026-08-051,2301710
Ashley StirrupWhat Fyxer, Ancestry, and Chess.com shows that all you need is 25%... Three companies at text_linkpodcast2026-07-302,0262220
Ashley StirrupFanatics, UPS, and DoorDash all prove the same thing about testing. The new edition of Thtext_linkpodcast2026-07-222,0502910
Ashley StirrupI interviewed three experimentation leaders from three industries that could not be more dtext_linkpodcast2026-07-161,4761910
Ashley StirrupI interviewed five experimentation leaders in one week and compiled the most important fintext_linkpodcast2026-07-081,8742122
Ashley StirrupI asked five experimentation leaders the same two questions. Their answers were almost idetext_linkpodcast2026-07-021,3822123
GrowthBook4 engineers. 360 experiments. One year. That's Fyxer's growth engineering team, which heltext_linkpodcast2026-05-193,6951402
GrowthBookNew edition of The Experimentation Edge: Chess.com runs 400 experiments a year for a user text_linkpodcast2026-05-182,273801
GrowthBookExperimentation drives ~8% of annual growth at Fanatics. On a $3B business, that's hundretext_linkpodcast2026-05-15539500
GrowthBookHow to shift your PM mindset to think more like an executive. That's the latest edition otext_linkpodcast2026-05-13968720
GrowthBookRunning 300 million feature flag evaluations per second sounds like an engineering flex. text_linkpodcast2026-05-12434810
GrowthBookUPS's Journey Experience and Design Innovation (nicknamed J.E.D.I.) team generated $500M+ text_linkpodcast2026-05-11339710