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Graham McNicollI cannot look at a hundred experiments and tell you what they have in common. Nobody can. text_imagethought_leadership2026-08-12—1400
Ashley StirrupOn the latest episode of The Experimentation Edge, Vijay L. made the case for how to improtext_imagepodcast2026-08-11—611
Ashley StirrupMarketing, product, and the newsroom at the Philadelphia Inquirer all collaboratively run text_imagecustomer_story2026-08-05254710
Graham McNicollWhen we rebuilt product analytics for 5.0, we started with a question I could not shake. Wtext_imageproduct_announcement2026-07-30—1611
Graham McNicollWe don't have product managers at GrowthBook. That is deliberate... One reason is ownerstext_imagethought_leadership2026-07-28—1530
GrowthBookHow many experiments did you not run this week because setup felt like too much work or cotext_imageproduct_announcement2026-07-247461221
GrowthBookFeature flag governance can sound like adding more rules, more approvals, and more chancestext_imageproduct_announcement2026-07-234231020
Graham McNicollWe ran an internal contest at GrowthBook a while back. The setup was simple. Anyone on thetext_imageproduct_announcement2026-07-23—1700
GrowthBook5.0 Launch Week Day 3️⃣: Product Analytics GA If you're already running experiments in Grtext_imageproduct_announcement2026-07-225231012
Graham McNicollIf you have ever seen a kid use an iPad, you have watched a perfect UX. A child seeing itext_imagethought_leadership2026-07-21—510
GrowthBook5.0 Launch Week Day 2️⃣: AI Visual Editor Growth and marketing teams run into the same prtext_imageproduct_announcement2026-07-214031001
GrowthBookGrowthBook 5.0 launch week: Today, agents 🙌 Companies don’t win with development speed text_imageproduct_announcement2026-07-209052124
Ashley StirrupCongratulations to all of the Experimentation Culture Awards finalists. Everyone had suchtext_imageindustry_commentary2026-07-161,1994141
Ashley StirrupCongratulations to Khan Academy, Kelli H., Tushar Udeshi and the entire Khanmigo team. Khtext_imagecustomer_story2026-07-15—1400
GrowthBookA prompt is a suggestion. A skill is a procedure. When you type "create a feature flag" itext_imageproduct_announcement2026-07-14339400
Graham McNicollIf your finance team is currently drafting a memo about capping engineering AI spend, I amtext_imagethought_leadership2026-07-08—420
GrowthBookA "winning" test can still be wrong. If your team runs experiments at any scale, you’ll wtext_imagethought_leadership_expert2026-07-08355601
GrowthBookLast day at AI Engineer World's Fair, and the socks are going fast. If we haven't met yettext_imagecompany_personal2026-07-02242000
Graham McNicollIf your team already has feature flags wired into production, you can run painted door testext_imagethought_leadership2026-07-016401110
GrowthBookWe made it to AI Engineer World's Fair, we’re here at booth S26. Here's what we're showintext_imagecompany_personal2026-06-292481400
Ashley StirrupPeople with smaller palms live longer. That's a real correlation. Statistically significatext_imagethought_leadership_expert2026-06-291,5191510
GrowthBookMany "winning" A/B tests aren't actually wins. They're results that cross a threshold withtext_imagethought_leadership_expert2026-06-259172815
Graham McNicollA Hacker News thread a while ago argued that A/B testing is unethical. I believe their fratext_imagethought_leadership2026-06-24523620
GrowthBookOne week until AI Engineer World's Fair. We'll be at booth S26 all four days, June 29 to text_imagecompany_personal2026-06-22330600
GrowthBookEarly access to GrowthBook's ✨NEW AI Visual Editor✨ launches Monday, June 22. Cloud accoutext_imageproduct_announcement2026-06-184251000
GrowthBookAre you shipping AI features safely? Most teams can ship fast now. Fewer can tell you whatext_imagecompany_personal2026-06-17335401
Graham McNicollIf you are an engineering leader at a growth-stage company currently maintaining your own text_imagecustomer_story2026-06-175101420
Graham McNicollI spoke to an engineering lead last week whose team still tracks progress in story points.text_imagethought_leadership2026-06-10465710
GrowthBookAI coding tools have made shipping features the easy part. The hard part is releasing safetext_imagecompany_personal2026-06-09357701
Graham McNicollThree years into building our own experimentation platform at my last company, we found a text_imagethought_leadership2026-06-053,6585351
Graham McNicollMy head of Experimentation named our product development framework after Jon Hamm. I chosetext_imagethought_leadership2026-06-029593150
Graham McNicollWe had a dashboard for every metric at my last company. What we did not have was a way to text_imagethought_leadership2026-05-29615940
GrowthBook🚀After 426 pull requests and 351,114 lines of code, GrowthBook 4.4 is here! This is our text_imageproduct_announcement2026-05-272,88535213
Ashley StirrupDon’t confuse shipping with winning. Microsoft figured this out in 2014. For decades, thetext_imagethought_leadership_expert2026-05-267761301
Graham McNicollI have watched a deploy take down products complete because there was no flag in place to text_imagethought_leadership2026-05-22470901
Ashley StirrupThe GrowthBook team just got back from Hawaii! We're a team spread across the globe, and text_imagecompany_personal2026-05-218,11310656
Graham McNicollAt education.com, we ran thousands of experiments. Roughly a third won. The ones that losttext_imagethought_leadership2026-05-193511410
Graham McNicollA bug in our code accidentally set our paywall to zero. Revenue jumped 30%. Usually whetext_imagethought_leadership2026-05-151,4461510
Graham McNicollI saw the Amazon report. Four major outages in one week from AI-assisted code changes. Thetext_imagethought_leadership2026-05-141,6881500
Graham McNicollMost product teams I talk to know how to run an experiment. They have the tooling, a primatext_imagethought_leadership2026-05-129871200
Graham McNicollI have sat in spec reviews where the Jira tickets were written, the designs were finished,text_imagethought_leadership2026-05-081,0251010
Graham McNicollAmazon got a mandatory meeting. Most engineering orgs will get a quieter version of the satext_imageindustry_commentary2026-05-071,005810
Graham McNicollMost Engineers I know are supervising agents now, not writing the code. Features that tootext_imageproduct_announcement2026-05-055,3392731
Graham McNicollI once sat in a meeting that ran for an hour debating which shade of green to use for a butext_imagethought_leadership2026-04-281,6161250
Graham McNicollSoftware teams get measured on delivery speed. It's an easy thing to track, it fits neatlytext_imagethought_leadership2026-04-216571110
GrowthBookHave you seen how Khan Academy created an AI tutor? This edtech innovator is once again attext_imagecustomer_story2026-04-132,53745110
Graham McNicollBuilding your own experimentation stack is a fun engineering challenge until the day it istext_imagethought_leadership2026-04-091,4052201
Graham McNicollProduct teams obsess over whether they shipped on time. It's a reasonable thing to track. text_imagethought_leadership2026-04-07—810
Ashley StirrupAI just killed the two biggest excuses for not experimenting. "We don't have enough engintext_imagecustomer_story2026-04-075,9925853
Graham McNicollMost companies think choosing an experimentation vendor comes down to feature lists and UItext_imagethought_leadership2026-04-021,6552520
Graham McNicollEven the best product people on Earth have a surprisingly low batting average. In basebaltext_imagethought_leadership2026-03-319641910
Graham McNicollWe once had a design team spend months redoing our onboarding flow. They did everything rtext_imagethought_leadership2026-03-204,033156228
Ashley StirrupYour metrics are green. Your customers are leaving. Ron Kohavi calls these "watermelon metext_imagethought_leadership_expert2026-03-19395144
Ashley StirrupCalling e-commerce experimentation companies! Get free expert guidance from Ron Kohavi, Ltext_imagethought_leadership_expert2026-03-1782015
Graham McNicollOpenAI bought Statsig for $1.1B in stock. Before that, Datadog swallowed Eppo. For a CTO,text_imageindustry_commentary2026-03-162,4764321
Ashley StirrupFriends don't let their product managers use bad reality distortion. Steve Jobs had a famtext_imagethought_leadership2026-03-1627810
Ashley StirrupIt's Twyman's Law: any figure that looks interesting or surprising is usually wrong. Heretext_imagethought_leadership_expert2026-03-061,3931510
Ashley StirrupMost experimentation programs are confidently wrong - unless they have a plan. The webinatext_imagethought_leadership_expert2026-03-0419711
Ashley StirrupA slide made it all the way to a VP all-hands at Microsoft. It said: "New users who use otext_imagethought_leadership_expert2026-03-0328920
Ashley StirrupA Microsoft team once presented this finding internally about Office 365: "Users who use otext_imagethought_leadership_expert2026-02-27344410
Ashley StirrupLukas Vermeer 🃏 talked today at Experimentation Island about how simple stories can reshatext_imagethought_leadership_expert2026-02-2635840
Ashley StirrupThe most dangerous animal in your organization isn't a bad idea. It's a senior leader withtext_imagethought_leadership_expert2026-02-2610,6485962
Ashley StirrupGreat session on “How to scale your experimentation program” session at Experimentation Istext_imagethought_leadership_expert2026-02-25313820
Ashley StirrupI just watched a terrific presentation by Kelli H. at Khan Academy at Experimentation Islatext_imagecustomer_story2026-02-25223312
Ashley Stirrup92% of experiments at Airbnb failed to move the metrics they were designed to improve. Rotext_imagethought_leadership_expert2026-02-2442832
GrowthBookHow did The Social Hub (B Corp™) cut experimentation costs by 82% while scaling their testtext_imagecustomer_story2026-01-309571122
Graham McNicollOptimization to Enshitification: Dark Patterns in A/B Testing A post allegedly written bytext_imagethought_leadership2026-01-193585652
GrowthBookHeading to Experimentation island (#Ei2026)? We are! This isn’t just another conference. Itext_imagecompany_personal2025-12-152,1451515
GrowthBookCan a single Product Analytics dashboard uncover a $400K conversion problem? Join us for text_imageproduct_announcement2025-11-211,5221815
GrowthBookCloudflare down?  If your feature management or experimentation platform just brought you text_imageindustry_commentary2025-11-181,6842713
GrowthBookGrowthBook 4.2 is here! We’re excited to announce the beta version of GrowthBook Product Atext_imageproduct_announcement2025-11-129221715
GrowthBookExciting news to share... we hit 🎉 7,000 GitHub stars. We're humbled to reach this milesttext_imagecompany_personal2025-10-301,4242614
GrowthBookWe fed 80+ experiments into AI. We learned what users actually want—then built and tested text_imagethought_leadership2025-10-13806811
GrowthBookBe on the lookout across the San Francisco Bay Area today! If you're looking to make the text_imageproduct_announcement2025-09-2540,3862706
GrowthBookThis fantastic comic (xkcd 2899) is about which law?text_imagethought_leadership2025-09-16403601
GrowthBookYour PM: "What happened with that experiment?" You: Opens 17 tabs, 3 spreadsheets, and a Stext_imageproduct_announcement2025-09-09384700