| Ashley Stirrup | A two-point lift in close rate sounds like a rounding error. At Ford Credit, it's the numb | text_video | podcast | 2026-06-04 | 394 | 7 | 1 | 0 |
| Ashley Stirrup | Everyone celebrates the winning test, but the losing ones are where the real money hides.
| text_video | podcast | 2026-06-02 | 499 | 8 | 4 | 0 |
| Ashley Stirrup | David Massey, MFA just shared his secret success at UPS.
Everyone thought his test was cr | text_video | podcast | 2026-05-28 | 589 | 15 | 0 | 0 |
| Ashley Stirrup | The best experimentation teams celebrate the tests that fail.
Why? Because a win confirms | text_video | podcast | 2026-05-26 | 841 | 22 | 3 | 1 |
| Ashley Stirrup | Andrew Willingham's career advice for product managers: stop being right.
Stop walking in | text_video | podcast | 2026-05-13 | 432 | 10 | 0 | 1 |
| Ashley Stirrup | Most teams kill a failed experiment and never look at it again.
Kameron Tanseli at @fyxer | text_video | podcast | 2026-05-13 | 259 | 6 | 1 | 0 |
| Ashley Stirrup | DoorDash saved thousands of subscriptions per week.
What was that experiment?
Ilya Izrai | text_video | podcast | 2026-05-12 | 706 | 19 | 1 | 1 |
| Ashley Stirrup | How does Fanatics generate hundreds of millions in growth from experimentation every year? | text_video | podcast | 2026-05-11 | 909 | 27 | 3 | 0 |
| Ashley Stirrup | UPS added a required email field to their shipping checkout.
The outcome? Not good...
Con | text_video | podcast | 2026-05-11 | 516 | 5 | 1 | 0 |
| Ashley Stirrup | Most companies run experiments in a silo.
The growth team knows what's working. Nobody el | text_video | podcast | 2026-05-06 | 332 | 4 | 2 | 0 |
| Ashley Stirrup | Khan Academy spent 3 years defining one metric. Because most AI teams have no idea what "g | text_video | podcast | 2026-05-05 | 255 | 4 | 2 | 0 |
| Ashley Stirrup | Intuition is the most dangerous tool in gen AI. It could have cost Khan Academy their AI t | text_video | podcast | 2026-05-04 | 300 | 8 | 2 | 0 |
| Ashley Stirrup | Most teams ship a feature and move on.
Kameron Tanseli at @fyxerofficial does the opposit | text_video | podcast | 2026-04-29 | 450 | 5 | 2 | 0 |
| Ashley Stirrup | We thought Chess.com users wanted to review their losses.
80% were reviewing their wins.
| text_video | podcast | 2026-04-24 | 2,552 | 35 | 13 | 1 |
| Ashley Stirrup | Not every experiment that looks perfect on a whiteboard works in the real world.
Kameron | text_video | podcast | 2026-04-22 | 1,157 | 19 | 1 | 2 |
| Ashley Stirrup | At Ancestry, their goal is to make the past come to life. They used AI to do exactly that, | text_video | podcast | 2026-04-17 | 1,298 | 25 | 2 | 0 |
| Ashley Stirrup | A 5-pixel change almost cost LinkedIn $10M a year.
A designer adjusted the padding on the | text_video | podcast | 2026-04-06 | 896 | 14 | 2 | 1 |
| Ashley Stirrup | How do you grow from $1M to $35M ARR in a year? Not by running the usual handful of tests | text_video | podcast | 2026-04-02 | 1,806 | 44 | 3 | 2 |
| Ashley Stirrup | High activity doesn't mean high quality. Sometimes it means the opposite.
A user who refr | text_video | podcast | 2026-03-12 | 206 | 6 | 3 | 0 |
| Ashley Stirrup | Anyone can run an A/B test. Typeform decided that wasn't enough.
On the latest Experiment | text_video | podcast | 2026-03-10 | 145 | 7 | 2 | 0 |
| Ashley Stirrup | A simple UI change was worth $120 million to Bing.
The problem is, it's impossible to kno | text_video | podcast | 2026-03-09 | 1,165 | 19 | 1 | 2 |
| Ashley Stirrup | Raj Mehta joined me on the Experimentation Edge Podcast this week. Its a great real-world | text_only | podcast | 2026-03-07 | 76 | 2 | 0 | 0 |