| Graham McNicoll | It's really hard when you really believed in feature, you managed to get it prioritized, y | text_video | thought_leadership | 2026-08-13 | — | 9 | 2 | 0 |
| Graham McNicoll | From my experience, experimentation programs don't get killed off in a meeting because peo | text_video | thought_leadership | 2026-08-11 | — | 8 | 1 | 0 |
| Ashley Stirrup | The strongest experimentation cultures I've seen are built on ceremonies.
Luis Trindade, | text_video | podcast | 2026-08-06 | 288 | 4 | 0 | 0 |
| Graham McNicoll | We make it stupidly easy to run experiments. Whether you're a back-end engineer, a front-e | text_video | product_announcement | 2026-08-06 | — | 8 | 0 | 1 |
| Graham McNicoll | Token costs are exploding across our industry. Here's how we approach it.
I definitely be | text_video | thought_leadership | 2026-08-04 | — | 9 | 2 | 0 |
| Graham McNicoll | One of the things we tell a lot of our customers is that it's the number of at-bats that w | text_video | thought_leadership | 2026-07-29 | — | 7 | 2 | 0 |
| Ashley Stirrup | B2C: "It's black, it fits my apartment, it makes hot water for my tea. I love it."
B2B: " | text_video | podcast | 2026-07-23 | 438 | 11 | 1 | 1 |
| Graham McNicoll | Teams have no shortage of ideas, but implementing them is where teams hit roadblocks.
S | text_video | product_announcement | 2026-07-22 | — | 25 | 7 | 1 |
| Ashley Stirrup | You can run a thousand experiments, but there's one big question your business has to unde | text_video | podcast | 2026-07-21 | 1,634 | 13 | 2 | 0 |
| Ashley Stirrup | A C-suite exec walked in and said "we need video chat."
Amazon Fire had just launched the | text_video | podcast | 2026-07-16 | 436 | 5 | 0 | 0 |
| Graham McNicoll | Most companies ship the first version of the product they build. And the chance that's the | text_video | thought_leadership | 2026-07-16 | — | 17 | 4 | 0 |
| Ashley Stirrup | The Home Depot does $150 billion a year as an enterprise.
The online org alone just passe | text_video | podcast | 2026-07-15 | 441 | 6 | 0 | 0 |
| Graham McNicoll | There's a level of excitement teams get when the product just works and they're not fighti | text_video | thought_leadership | 2026-07-15 | — | 8 | 2 | 0 |
| Ashley Stirrup | There's a difference between a bad result and a bad experiment.
James A. Falzone, Directo | text_video | podcast | 2026-07-14 | 1,190 | 14 | 3 | 0 |
| Ashley Stirrup | Your best feature might be hiding in the wrong place.
Danielle Olean, Director of eCommer | text_video | podcast | 2026-07-09 | 231 | 0 | 0 | 0 |
| Graham McNicoll | Most product teams build features the expensive way.
Someone has the idea. The team spec | text_video | thought_leadership | 2026-07-09 | — | 5 | 2 | 0 |
| Ashley Stirrup | A billion dollars.
That's JPMorganChase's estimated value from experimentation and innova | text_video | podcast | 2026-07-08 | 349 | 4 | 0 | 0 |
| Graham McNicoll | PMs ship experiment winners too early.
A metric moves 3%, the test gets called, and the | text_video | thought_leadership | 2026-07-07 | — | 15 | 1 | 0 |
| Ashley Stirrup | Claude Code turned weeks of data analysis into a few hours.
Raunak Kumar at Fin (formerly | text_video | podcast | 2026-07-06 | 647 | 5 | 2 | 1 |
| GrowthBook | Vibe experimentation is here.
Testing a new hero or layout used to mean a design request, | text_video | product_announcement | 2026-07-03 | 297 | 2 | 0 | 0 |
| Ashley Stirrup | If the idea sounds weak in plain English, don't run the experiment.
Arun Bodapati at Twit | text_video | podcast | 2026-07-03 | 264 | 2 | 0 | 0 |
| Ashley Stirrup | User research that once took three weeks now takes about two hours.
Daniel Layfield at Dil | text_video | podcast | 2026-07-03 | 292 | 4 | 1 | 0 |
| Ashley Stirrup | The biggest experiment wins usually aren't in the product at all.
Nick Beyler from Stitch | text_video | podcast | 2026-07-02 | 863 | 22 | 0 | 1 |
| Graham McNicoll | CS degree enrollment is dropping, and I do not blame the students.
If I were eighteen ri | text_video | thought_leadership | 2026-07-02 | 531 | 10 | 4 | 0 |
| GrowthBook | Your agent can write the feature in 30 seconds. Shipping it safely is the part that keeps | text_video | product_announcement | 2026-06-30 | 252 | 1 | 0 | 0 |
| Ashley Stirrup | How Disney goes from no idea what to test → 110 ranked ideas
Crystal Ammari Iorio runs ex | text_video | thought_leadership_expert | 2026-06-30 | 541 | 13 | 1 | 2 |
| Graham McNicoll | One very large financial company, a name you would recognize, told me they were doing expe | text_video | thought_leadership | 2026-06-30 | 559 | 17 | 3 | 1 |
| Ashley Stirrup | "If a test is safe enough to let AI run the whole thing, why run it at all?"
That line fr | text_video | thought_leadership_expert | 2026-06-29 | 409 | 2 | 4 | 0 |
| GrowthBook | A team of four. 541 experiments in a year. A lot of them lost.
Losing is expected. What | text_video | thought_leadership_expert | 2026-06-26 | 860 | 22 | 2 | 2 |
| Graham McNicoll | Teams routinely misunderstand averages in experimentation and what those averages are hidi | text_video | thought_leadership | 2026-06-25 | 597 | 13 | 2 | 1 |
| Graham McNicoll | I see experimentation leads run two or three tests a month and feel like they have figured | text_video | thought_leadership | 2026-06-23 | 389 | 8 | 1 | 0 |
| Graham McNicoll | I have been a software engineer long enough to have the grey hairs to show for it.
Monol | text_video | thought_leadership | 2026-06-18 | 918 | 21 | 3 | 0 |
| Graham McNicoll | Killing a feature you spent months (or years) building is one of the hardest calls in prod | text_video | thought_leadership | 2026-06-16 | 336 | 15 | 5 | 1 |
| Graham McNicoll | Every experimentation leader eventually runs into the result nobody expected.
A counteri | text_video | thought_leadership | 2026-06-11 | 357 | 10 | 0 | 0 |
| Graham McNicoll | Most engineering teams using feature flags treat them as circuit breakers. Something goes | text_video | thought_leadership | 2026-06-09 | 327 | 12 | 1 | 0 |
| Ashley Stirrup | A two-point lift in close rate sounds like a rounding error. At Ford Credit, it's the numb | text_video | podcast | 2026-06-04 | 573 | 8 | 1 | 0 |
| GrowthBook | What if your AI coding tool could run your entire experiment workflow?
Luke Sonnet (Head | text_video | product_announcement | 2026-06-03 | 1,132 | 11 | 0 | 1 |
| Graham McNicoll | I spoke to an engineering manager last week whose team still tracks sprint progress in sto | text_video | thought_leadership | 2026-06-03 | 464 | 12 | 1 | 0 |
| Ashley Stirrup | Everyone celebrates the winning test, but the losing ones are where the real money hides.
| text_video | podcast | 2026-06-02 | 594 | 9 | 4 | 0 |
| Ashley Stirrup | David Massey, MFA just shared his secret success at UPS.
Everyone thought his test was cr | text_video | podcast | 2026-05-28 | 669 | 16 | 0 | 0 |
| Ashley Stirrup | The best experimentation teams celebrate the tests that fail.
Why? Because a win confirms | text_video | podcast | 2026-05-26 | 904 | 22 | 3 | 1 |
| Graham McNicoll | Amazon just held a mandatory meeting after vibe-coded changes caused multiple major outage | text_video | industry_commentary | 2026-05-26 | 590 | 23 | 7 | 0 |
| Graham McNicoll | Most product teams I talk to struggle to analyze the true impact of any feature they ship, | text_video | thought_leadership | 2026-05-20 | 309 | 9 | 0 | 0 |
| GrowthBook | Fyxer retests experiments that failed last year.
And they keep winning.
This sounds coun | text_video | podcast | 2026-05-15 | 476 | 3 | 1 | 0 |
| Ashley Stirrup | Andrew Willingham's career advice for product managers: stop being right.
Stop walking in | text_video | podcast | 2026-05-13 | 237 | 10 | 0 | 1 |
| Ashley Stirrup | Most teams kill a failed experiment and never look at it again.
Kameron Tanseli at @fyxer | text_video | podcast | 2026-05-13 | 151 | 6 | 1 | 0 |
| Graham McNicoll | Most engineering teams I talk to are still shipping every feature directly to production.
| text_video | thought_leadership | 2026-05-13 | 1,343 | 20 | 2 | 1 |
| Ashley Stirrup | DoorDash saved thousands of subscriptions per week.
What was that experiment?
Ilya Izrai | text_video | podcast | 2026-05-12 | 224 | 19 | 1 | 1 |
| Ashley Stirrup | How does Fanatics generate hundreds of millions in growth from experimentation every year? | text_video | podcast | 2026-05-11 | 170 | 27 | 3 | 0 |
| Ashley Stirrup | UPS added a required email field to their shipping checkout.
The outcome? Not good...
Con | text_video | podcast | 2026-05-11 | 98 | 5 | 1 | 0 |
| GrowthBook | Most companies run experiments in a silo.
The growth team knows what's working. The produ | text_video | podcast | 2026-05-08 | 277 | 3 | 2 | 0 |
| Ashley Stirrup | Is 1 year to choose an experimentation tool overkill? Khan Academy says no.
Dr. Kelli Hil | text_video | customer_story | 2026-05-07 | 2 | 7 | 2 | 0 |
| Graham McNicoll | Most product teams spec out the entire feature before they've shipped a single line of cod | text_video | thought_leadership | 2026-05-06 | 2,244 | 18 | 2 | 0 |
| Ashley Stirrup | Most companies run experiments in a silo.
The growth team knows what's working. Nobody el | text_video | podcast | 2026-05-06 | 348 | 4 | 2 | 0 |
| Ashley Stirrup | Khan Academy spent 3 years defining one metric. Because most AI teams have no idea what "g | text_video | podcast | 2026-05-05 | 268 | 4 | 2 | 0 |
| Ashley Stirrup | Intuition is the most dangerous tool in gen AI. It could have cost Khan Academy their AI t | text_video | podcast | 2026-05-04 | 317 | 8 | 2 | 0 |
| Graham McNicoll | A bug in our codebase accidentally set our paywall to zero. As a side effect, revenue jump | text_video | thought_leadership | 2026-05-01 | 1,052 | 10 | 0 | 0 |
| GrowthBook | You spent weeks building the feature.
Nobody used it.
This happens more often than most | text_video | podcast | 2026-05-01 | 376 | 2 | 1 | 0 |
| Ashley Stirrup | Most teams ship a feature and move on.
Kameron Tanseli at @fyxerofficial does the opposit | text_video | podcast | 2026-04-29 | 3 | 5 | 2 | 0 |
| Graham McNicoll | AI coding tools are genuinely impressive. And this is literally the worst they will ever b | text_video | thought_leadership | 2026-04-29 | 6,323 | 22 | 1 | 0 |
| Ashley Stirrup | We thought Chess.com users wanted to review their losses.
80% were reviewing their wins.
| text_video | podcast | 2026-04-24 | 96 | 35 | 13 | 1 |
| GrowthBook | A growth loop that looked perfect on a whiteboard completely backfired.
Fyxer has a sched | text_video | podcast | 2026-04-24 | 333 | 3 | 1 | 0 |
| Graham McNicoll | We spent three years building our own experimentation platform at education.com. Then we f | text_video | thought_leadership | 2026-04-23 | 1,727 | 25 | 0 | 2 |
| Ashley Stirrup | Not every experiment that looks perfect on a whiteboard works in the real world.
Kameron | text_video | podcast | 2026-04-22 | 418 | 19 | 1 | 2 |
| Graham McNicoll | If you use 3rd party vendor, you are betting your infrastructure on someone else's board m | text_video | thought_leadership | 2026-04-22 | 1,123 | 14 | 3 | 0 |
| Ashley Stirrup | At Ancestry, their goal is to make the past come to life. They used AI to do exactly that, | text_video | podcast | 2026-04-17 | 2 | 25 | 2 | 0 |
| Graham McNicoll | It's entirely possible to run a test, see it win, ship the feature, and still damage your | text_video | thought_leadership | 2026-04-17 | 952 | 13 | 2 | 0 |
| GrowthBook | Most growth teams are waiting until they're "big enough" to experiment.
They're falling f | text_video | podcast | 2026-04-17 | 457 | 4 | 1 | 0 |
| Graham McNicoll | Startup life is mostly reactive.
You're in the task, in the Slack thread, in the meeting. | text_video | company_personal | 2026-04-15 | 934 | 19 | 3 | 0 |
| Graham McNicoll | I see so many software teams launch massive features without actually defining what succes | text_video | thought_leadership | 2026-04-14 | 741 | 11 | 0 | 0 |
| GrowthBook | A simple UI change that sat in Bing’s backlog for months was worth over $120M in annual re | text_video | podcast | 2026-04-13 | 409 | 4 | 0 | 0 |
| Graham McNicoll | Engineer's who ship products without measuring them are making a big mistake.
If you aren | text_video | thought_leadership | 2026-04-08 | 288 | 15 | 0 | 0 |
| Ashley Stirrup | A 5-pixel change almost cost LinkedIn $10M a year.
A designer adjusted the padding on the | text_video | podcast | 2026-04-06 | 110 | 14 | 2 | 1 |
| Ashley Stirrup | How do you grow from $1M to $35M ARR in a year? Not by running the usual handful of tests | text_video | podcast | 2026-04-02 | 143 | 44 | 3 | 2 |
| GrowthBook | A designer at LinkedIn removed 5 pixels from an ad banner. No big deal, right?
Revenue dr | text_video | podcast | 2026-04-01 | 595 | 6 | 2 | 0 |
| Graham McNicoll | I've watched design teams spend months on an interface that looked great, and was based on | text_video | thought_leadership | 2026-04-01 | 169 | 22 | 2 | 1 |
| GrowthBook | Building a culture of experimentation is about creating a culture of humility, that learns | text_video | thought_leadership | 2026-03-30 | 477 | 12 | 1 | 0 |
| GrowthBook | If your team is shipping AI and algorithmic changes without an A/B test, you're flying bli | text_video | podcast | 2026-03-27 | 357 | 5 | 1 | 0 |
| GrowthBook | Unit tests have one job: tell you if something is broken. AI apps just made that job impos | text_video | podcast | 2026-03-26 | 316 | 3 | 1 | 0 |
| Graham McNicoll | In many companies, the projects we work on are the ones backed by the person who speaks th | text_video | thought_leadership | 2026-03-26 | 312 | 28 | 4 | 1 |
| Graham McNicoll | The most important transition for a product team is learning how to be ruthless with ideas | text_video | thought_leadership | 2026-03-24 | 1,333 | 28 | 4 | 0 |
| GrowthBook | The bottleneck used to be shipping. Now it's knowing what to keep.
AI is putting more cod | text_video | podcast | 2026-03-23 | 442 | 9 | 1 | 1 |
| Graham McNicoll | Judging a product team solely on their ability to ship is a bad metric that rewards activi | text_video | thought_leadership | 2026-03-18 | 924 | 35 | 1 | 0 |
| Ashley Stirrup | High activity doesn't mean high quality. Sometimes it means the opposite.
A user who refr | text_video | podcast | 2026-03-12 | 26 | 6 | 3 | 0 |
| Graham McNicoll | I know it sounds controversial, but I advocate for burning your backlog at the end of ever | text_video | thought_leadership | 2026-03-12 | 1,795 | 56 | 7 | 0 |
| Ashley Stirrup | 8+ out of 10 features your team ships will fail.
That's not pessimism — it's data. The me | text_video | thought_leadership_expert | 2026-03-11 | 95 | 4 | 1 | 0 |
| Ashley Stirrup | Most ideas fail. Data shows the median organization has a success rate of only 10-15%. If | text_video | thought_leadership_expert | 2026-03-11 | 23 | 2 | 0 | 0 |
| Ashley Stirrup | Anyone can run an A/B test. Typeform decided that wasn't enough.
On the latest Experiment | text_video | podcast | 2026-03-10 | 23 | 7 | 2 | 0 |
| Graham McNicoll | In baseball terms, the industry standard for any new product success is batting 200- and h | text_video | thought_leadership | 2026-03-10 | 1,452 | 49 | 1 | 0 |
| Ashley Stirrup | A simple UI change was worth $120 million to Bing.
The problem is, it's impossible to kno | text_video | podcast | 2026-03-09 | 55 | 19 | 1 | 2 |