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Graham McNicollKilling a feature you spent months (or years) building is one of the hardest calls in prodtext_video2026-06-16941
Graham McNicollEvery experimentation leader eventually runs into the result nobody expected. A counteritext_videothought_leadership2026-06-11800
Graham McNicollMost engineering teams using feature flags treat them as circuit breakers. Something goes text_videothought_leadership2026-06-091110
Ashley StirrupA two-point lift in close rate sounds like a rounding error. At Ford Credit, it's the numbtext_videopodcast2026-06-04394710
GrowthBookWhat if your AI coding tool could run your entire experiment workflow? Luke Sonnet (Head text_videoproduct_announcement2026-06-035451001
Graham McNicollI spoke to an engineering manager last week whose team still tracks sprint progress in stotext_videothought_leadership2026-06-034131110
Ashley StirrupEveryone celebrates the winning test, but the losing ones are where the real money hides. text_videopodcast2026-06-02499840
Ashley StirrupDavid Massey, MFA just shared his secret success at UPS. Everyone thought his test was crtext_videopodcast2026-05-285891500
Ashley StirrupThe best experimentation teams celebrate the tests that fail. Why? Because a win confirmstext_videopodcast2026-05-268412231
Graham McNicollAmazon just held a mandatory meeting after vibe-coded changes caused multiple major outagetext_videoindustry_commentary2026-05-265812370
Graham McNicollMost product teams I talk to struggle to analyze the true impact of any feature they ship,text_videothought_leadership2026-05-20900
GrowthBookFyxer retests experiments that failed last year. And they keep winning. This sounds countext_videopodcast2026-05-15235310
Ashley StirrupAndrew Willingham's career advice for product managers: stop being right. Stop walking intext_videopodcast2026-05-134321001
Ashley StirrupMost teams kill a failed experiment and never look at it again. Kameron Tanseli at @fyxertext_videopodcast2026-05-13259610
Graham McNicollMost engineering teams I talk to are still shipping every feature directly to production. text_videothought_leadership2026-05-131,3392021
Ashley StirrupDoorDash saved thousands of subscriptions per week. What was that experiment? Ilya Izraitext_videopodcast2026-05-127061911
Ashley StirrupHow does Fanatics generate hundreds of millions in growth from experimentation every year?text_videopodcast2026-05-119092730
Ashley StirrupUPS added a required email field to their shipping checkout. The outcome? Not good... Context_videopodcast2026-05-11516510
GrowthBookMost companies run experiments in a silo. The growth team knows what's working. The produtext_videopodcast2026-05-08269320
Ashley StirrupIs 1 year to choose an experimentation tool overkill? Khan Academy says no. Dr. Kelli Hiltext_videocustomer_story2026-05-07426720
Graham McNicollMost product teams spec out the entire feature before they've shipped a single line of codtext_videothought_leadership2026-05-062,1471820
Ashley StirrupMost companies run experiments in a silo. The growth team knows what's working. Nobody eltext_videopodcast2026-05-06332420
Ashley StirrupKhan Academy spent 3 years defining one metric. Because most AI teams have no idea what "gtext_videopodcast2026-05-05255420
Ashley StirrupIntuition is the most dangerous tool in gen AI. It could have cost Khan Academy their AI ttext_videopodcast2026-05-04300820
Graham McNicollA bug in our codebase accidentally set our paywall to zero. As a side effect, revenue jumptext_videothought_leadership2026-05-011,0501000
GrowthBookYou spent weeks building the feature. Nobody used it. This happens more often than most text_videopodcast2026-05-01368210
Ashley StirrupMost teams ship a feature and move on. Kameron Tanseli at @fyxerofficial does the opposittext_videopodcast2026-04-29450520
Graham McNicollAI coding tools are genuinely impressive. And this is literally the worst they will ever btext_videothought_leadership2026-04-295,8092210
Ashley StirrupWe thought Chess.com users wanted to review their losses. 80% were reviewing their wins. text_videopodcast2026-04-242,55235131
GrowthBookA growth loop that looked perfect on a whiteboard completely backfired. Fyxer has a schedtext_videopodcast2026-04-24330310
Graham McNicollWe spent three years building our own experimentation platform at education.com. Then we ftext_videothought_leadership2026-04-231,6762502
Ashley StirrupNot every experiment that looks perfect on a whiteboard works in the real world. Kameron text_videopodcast2026-04-221,1571912
Graham McNicollIf you use 3rd party vendor, you are betting your infrastructure on someone else's board mtext_videothought_leadership2026-04-221,1211430
Ashley StirrupAt Ancestry, their goal is to make the past come to life. They used AI to do exactly that,text_videopodcast2026-04-171,2982520
Graham McNicollIt's entirely possible to run a test, see it win, ship the feature, and still damage your text_videothought_leadership2026-04-179511320
GrowthBookMost growth teams are waiting until they're "big enough" to experiment. They're falling ftext_videopodcast2026-04-17454410
Graham McNicollStartup life is mostly reactive. You're in the task, in the Slack thread, in the meeting. text_videocompany_personal2026-04-159311930
Graham McNicollI see so many software teams launch massive features without actually defining what succestext_videothought_leadership2026-04-147401100
GrowthBookA simple UI change that sat in Bing’s backlog for months was worth over $120M in annual retext_videopodcast2026-04-13407400
Graham McNicollEngineer's who ship products without measuring them are making a big mistake. If you arentext_videothought_leadership2026-04-086321500
Ashley StirrupA 5-pixel change almost cost LinkedIn $10M a year. A designer adjusted the padding on thetext_videopodcast2026-04-068961421
Ashley StirrupHow do you grow from $1M to $35M ARR in a year? Not by running the usual handful of tests text_videopodcast2026-04-021,8064432
GrowthBookA designer at LinkedIn removed 5 pixels from an ad banner. No big deal, right? Revenue drtext_videopodcast2026-04-01595620
Graham McNicollI've watched design teams spend months on an interface that looked great, and was based ontext_videothought_leadership2026-04-016712221
GrowthBookBuilding a culture of experimentation is about creating a culture of humility, that learnstext_videothought_leadership2026-03-304771210
GrowthBookIf your team is shipping AI and algorithmic changes without an A/B test, you're flying blitext_videopodcast2026-03-27357510
GrowthBookUnit tests have one job: tell you if something is broken. AI apps just made that job impostext_videopodcast2026-03-26316310
Graham McNicollIn many companies, the projects we work on are the ones backed by the person who speaks thtext_videothought_leadership2026-03-261,3972841
Graham McNicollThe most important transition for a product team is learning how to be ruthless with ideastext_videothought_leadership2026-03-241,3332840
GrowthBookThe bottleneck used to be shipping. Now it's knowing what to keep. AI is putting more codtext_videopodcast2026-03-23442911
Graham McNicollJudging a product team solely on their ability to ship is a bad metric that rewards activitext_videothought_leadership2026-03-189243510
Ashley StirrupHigh activity doesn't mean high quality. Sometimes it means the opposite. A user who refrtext_videopodcast2026-03-12206630
Graham McNicollI know it sounds controversial, but I advocate for burning your backlog at the end of evertext_videothought_leadership2026-03-121,7955670
Ashley Stirrup8+ out of 10 features your team ships will fail. That's not pessimism — it's data. The metext_videothought_leadership_expert2026-03-1195410
Ashley StirrupMost ideas fail. Data shows the median organization has a success rate of only 10-15%. If text_videothought_leadership_expert2026-03-1174200
Ashley StirrupAnyone can run an A/B test. Typeform decided that wasn't enough. On the latest Experimenttext_videopodcast2026-03-10145720
Graham McNicollIn baseball terms, the industry standard for any new product success is batting 200- and htext_videothought_leadership2026-03-101,4524910
Ashley StirrupA simple UI change was worth $120 million to Bing. The problem is, it's impossible to knotext_videopodcast2026-03-091,1651912