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Ashley StirrupOn the latest episode of The Experimentation Edge, Vijay L. made the case for how to improtext_imagepodcast2026-08-11—611
Ashley StirrupThe strongest experimentation cultures I've seen are built on ceremonies. Luis Trindade, text_videopodcast2026-08-06288400
Ashley StirrupB2C: "It's black, it fits my apartment, it makes hot water for my tea. I love it." B2B: "text_videopodcast2026-07-234381111
Ashley StirrupFanatics, UPS, and DoorDash all prove the same thing about testing. The new edition of Thtext_linkpodcast2026-07-221,8152910
Ashley StirrupYou can run a thousand experiments, but there's one big question your business has to undetext_videopodcast2026-07-211,6341320
Ashley StirrupA C-suite exec walked in and said "we need video chat." Amazon Fire had just launched thetext_videopodcast2026-07-16436500
Ashley StirrupThe Home Depot does $150 billion a year as an enterprise. The online org alone just passetext_videopodcast2026-07-15441600
Ashley StirrupThere's a difference between a bad result and a bad experiment. James A. Falzone, Directotext_videopodcast2026-07-141,1901430
Ashley StirrupYour best feature might be hiding in the wrong place. Danielle Olean, Director of eCommertext_videopodcast2026-07-09231000
Ashley StirrupA billion dollars. That's JPMorganChase's estimated value from experimentation and innovatext_videopodcast2026-07-08349400
Ashley StirrupClaude Code turned weeks of data analysis into a few hours. Raunak Kumar at Fin (formerlytext_videopodcast2026-07-06647521
Ashley StirrupIf the idea sounds weak in plain English, don't run the experiment. Arun Bodapati at Twittext_videopodcast2026-07-03264200
Ashley StirrupUser research that once took three weeks now takes about two hours. Daniel Layfield at Diltext_videopodcast2026-07-03292410
Ashley StirrupThe biggest experiment wins usually aren't in the product at all. Nick Beyler from Stitchtext_videopodcast2026-07-028632201
Ashley StirrupI asked five experimentation leaders the same two questions. Their answers were almost idetext_linkpodcast2026-07-021,3632023
Ashley StirrupAttention everyone! The Experimentation Edge newsletter is getting an upgrade, and it's mtext_onlypodcast2026-06-255781500
Ashley Stirrup15 value-driven experiments beat 40 button-color ones. That's the shift Craig Kistler madtext_carouselpodcast2026-06-186251942
Ashley StirrupAccuracy measures the test set. It doesn't measure trust. I had Mayank Agarwal (Director text_carouselpodcast2026-06-168002203
Ashley StirrupA two-point lift in close rate sounds like a rounding error. At Ford Credit, it's the numbtext_videopodcast2026-06-04573810
Ashley StirrupEveryone celebrates the winning test, but the losing ones are where the real money hides. text_videopodcast2026-06-02594940
Ashley StirrupDavid Massey, MFA just shared his secret success at UPS. Everyone thought his test was crtext_videopodcast2026-05-286691600
Ashley StirrupThe best experimentation teams celebrate the tests that fail. Why? Because a win confirmstext_videopodcast2026-05-269042231
GrowthBook4 engineers. 360 experiments. One year. That's Fyxer's growth engineering team, which heltext_linkpodcast2026-05-191,6631402
GrowthBookNew edition of The Experimentation Edge: Chess.com runs 400 experiments a year for a user text_linkpodcast2026-05-18943801
GrowthBookExperimentation drives ~8% of annual growth at Fanatics. On a $3B business, that's hundretext_linkpodcast2026-05-15539500
GrowthBookFyxer retests experiments that failed last year. And they keep winning. This sounds countext_videopodcast2026-05-15476310
Ashley StirrupAndrew Willingham's career advice for product managers: stop being right. Stop walking intext_videopodcast2026-05-132371001
Ashley StirrupMost teams kill a failed experiment and never look at it again. Kameron Tanseli at @fyxertext_videopodcast2026-05-13151610
GrowthBookRunning 300 million feature flag evaluations per second sounds like an engineering flex. text_linkpodcast2026-05-12433810
Ashley StirrupDoorDash saved thousands of subscriptions per week. What was that experiment? Ilya Izraitext_videopodcast2026-05-122241911
Ashley StirrupHow does Fanatics generate hundreds of millions in growth from experimentation every year?text_videopodcast2026-05-111702730
Ashley StirrupUPS added a required email field to their shipping checkout. The outcome? Not good... Context_videopodcast2026-05-1198510
GrowthBookMost companies run experiments in a silo. The growth team knows what's working. The produtext_videopodcast2026-05-08277320
Ashley StirrupMost companies run experiments in a silo. The growth team knows what's working. Nobody eltext_videopodcast2026-05-06348420
Ashley StirrupKhan Academy spent 3 years defining one metric. Because most AI teams have no idea what "gtext_videopodcast2026-05-05268420
Ashley StirrupIntuition is the most dangerous tool in gen AI. It could have cost Khan Academy their AI ttext_videopodcast2026-05-04317820
GrowthBookYou spent weeks building the feature. Nobody used it. This happens more often than most text_videopodcast2026-05-01376210
Ashley StirrupMost teams ship a feature and move on. Kameron Tanseli at @fyxerofficial does the opposittext_videopodcast2026-04-293520
Ashley StirrupWe thought Chess.com users wanted to review their losses. 80% were reviewing their wins. text_videopodcast2026-04-249635131
GrowthBookA growth loop that looked perfect on a whiteboard completely backfired. Fyxer has a schedtext_videopodcast2026-04-24333310
Ashley StirrupNot every experiment that looks perfect on a whiteboard works in the real world. Kameron text_videopodcast2026-04-224181912
Ashley StirrupAt Ancestry, their goal is to make the past come to life. They used AI to do exactly that,text_videopodcast2026-04-1722520
GrowthBookMost growth teams are waiting until they're "big enough" to experiment. They're falling ftext_videopodcast2026-04-17457410
GrowthBookA simple UI change that sat in Bing’s backlog for months was worth over $120M in annual retext_videopodcast2026-04-13409400
Ashley StirrupA 5-pixel change almost cost LinkedIn $10M a year. A designer adjusted the padding on thetext_videopodcast2026-04-061101421
Ashley StirrupHow do you grow from $1M to $35M ARR in a year? Not by running the usual handful of tests text_videopodcast2026-04-021434432
GrowthBookA designer at LinkedIn removed 5 pixels from an ad banner. No big deal, right? Revenue drtext_videopodcast2026-04-01595620
GrowthBookIf your team is shipping AI and algorithmic changes without an A/B test, you're flying blitext_videopodcast2026-03-27357510
GrowthBookUnit tests have one job: tell you if something is broken. AI apps just made that job impostext_videopodcast2026-03-26316310
GrowthBookThe bottleneck used to be shipping. Now it's knowing what to keep. AI is putting more codtext_videopodcast2026-03-23442911
Ashley StirrupHigh activity doesn't mean high quality. Sometimes it means the opposite. A user who refrtext_videopodcast2026-03-1226630
Ashley StirrupAnyone can run an A/B test. Typeform decided that wasn't enough. On the latest Experimenttext_videopodcast2026-03-1023720
Ashley StirrupA simple UI change was worth $120 million to Bing. The problem is, it's impossible to knotext_videopodcast2026-03-09551912
Ashley StirrupRaj Mehta joined me on the Experimentation Edge Podcast this week. Its a great real-worldtext_onlypodcast2026-03-0776200